How To Choose a Web Design Firm by Jayna Lowe

Start with collecting a list of design firms by searching online and asking friends for referrals. Theoretically you could locate any web development firm in the world to produce your website, however there are some advantages to choosing a local firm, especially if you are less experienced with the process. You will have the benefit of meeting and discussing ideas face-to-face, and if you require other services such as photography and video production, you have the option of doing everything 'under the same roof.'

Once you have generated a list of web design firms, narrow your options down to the best 3 firms you feel suit your requirements by doing a little more research. First, check out each design firm's portfolio for consistent quality in the projects they have produced. Have they provided solutions for other companies in your industry? By examining their portfolio, you should be able to grasp a better understanding of styles and variety that they will be able to offer. What technical applications will your website require? Check out if the design firm has provided solutions to the challenges you are facing. Do they provide ecommerce solutions? Do they offer hosting?

Determine what other products / services the company can offer for your future connivence. Does the design firm offer printing solutions that will enable them to deliver your print needs from concept to completion? Do they offer e-mail marketing software for email marketing campaigns? Photography, video & audio production and copywriting are all value-added services that could be considered.

The more defined your website ideas and marketing objectives, the smoother your project will run. To further define your company's goals and objectives take the time to consider and answer the following:

Who is your target audience? What is your intended goal for the project? What is your message? What are the technical requirements for your website? (Ecommerce, SEO, video?) Timeframes? Budget?

Think about your favorite styles, and collect a list of your favorite websites. A good development firm will be able assist you in developing your ideas further and give you feedback on attaining your objects.

Review and compare proposals and presentations. How was their response time? Did the firm demonstrate an understanding of your objectives? Are they able to meet all your needs? Can they deliver on time? Once you are satisfied the web development firm can meet all of your requirements - contact the firm and get started!

P.S. Price is usually the worst reason to choose one firm over another. A $2000 site could be a total rip-off, just like a $17,000 site might be. All sites are not created equal, and customer service in the end is monumental! Eg. We have a few clients that have come over to us immediately after having designed their site with someone else. Be choosing a reputable firm in the first place, hopefully you can avoid that situation!

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Article written by: Jayna Lowe